In pursuit of excellenceIn pursuit of
excellence

At the age of 13, I started learning Photoshop and landed my first freelance gigs shortly after. I studied communication design before joining a music software startup co-founded by Hans Zimmer and Pharrell Williams, where I evolved from designer to product owner, learning Agile methodologies and software development fundamentals. Shortly after, I completed my Master of Design in London in Service Design and founded an e-commerce startup.

In 2020, I took the step into full self employment and began working with world class brands as a freelance designer, teaching web design as a freelance lecturer at a design college, and running my e commerce business. Due to the surge in demand for digital products during the pandemic and the rise of GenAI in late 2022, I shifted my focus and committed fully to digital product design to take part in what is likely the most exciting technological revolution of our time.